Browsing by Author "Ξυλούρης, Αριστοτέλης"
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Analyzing methods for an efficient marketing plan from new technology devices data.Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors: Xylouris, Aristotelis; Pataki, Evangelia
Thesis advisor: Mastorakis, Georgios
Publication Date: 2021-07-27The rapid development in digital marketing during the past decades led to the invention of many new tools. In order to improve customer experience, corporations collect data and adapt them in a way to promote their products ...