Browsing by Author "Ρωμαίος, Γιάννης"
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Bancassurance. Cotrnibution to the new credit policy in banks.T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
Authors: Pothitos, Giorgos; Romaios, Giannis
Thesis advisor: Grigorakis, Nikolaos
Publication Date: 07-10-2014With the main objective of improving services offered to customers and creating long-term relationship with them , insurance companies and banks work together to develop modern bancassurance products . The cooperation of ...