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  • The effectiveness of online advertising: the case of consumers in Piraeus.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Braimi, Athina
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-06-29
    This work analyzes the history of online advertising resulting in consumer attitudes in the municipality of Piraeus. Originally attempt a brief description of the history of the internet and identify the advantages and ...