Browsing by Author "Fragkiadaki, Maria-Rafaela"

Now showing items 1-1 of 1

  • Destination marketing. Case study: Incredible Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Fragkiadaki, Maria-Rafaela
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-10-03
    The democratization of holidays has rendered tourism a good, accessible to all social groups. Since then, tourism has grown rapidly in recent years, transforming into one of the most dynamic and competitive sectors of the ...