Browsing by Author "Iatrou, Marilena"
Study of factors influencing the decision of firms to adopt international advertising unchanged for the Greek market: the case of Benetton.T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Kallinteri, Lemonia; Iatrou, Marilena
Thesis advisor: Zerva, Magdalini-Violeta
Publication Date: 10-02-2009