Browsing by Author "Mpampali, Dimitra"
Customer Relationship Management (CRM) in mobile marketing. Mobile application development for the Department of Commerce and Marketing.T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Mpampali, Dimitra; Stefanidou, Ourania
Thesis advisor: Kapantaidakis, Iwannis
Publication Date: 21-01-2014The issue addressed in this paper refers to customer relationship management (CRM) in mobile marketing and the development of a mobile application for the department of commerce and Marketing. First of all there is a ...