Browsing by Author "Tzenaki, Evdoxia"

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  • Sales promotional techniques and consumer behavior: The case of consumers in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tzenaki, Evdoxia
    Thesis advisor: Avgeli, Vasiliki
    Publication Date: 08-09-2015
    This thesis presents theoretical promotion techniques as well as the current theories governing the purchasing behavior of consumers, trying to show how the promotion techniques influence the purchasing behavior of consumers ...