Browsing by Author "Vardakis, Antonios"

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  • Consumer behavioral insights regarding virtual travel agencies: e-lookers and e- buyers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vardakis, Antonios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-10-19
    The aim of this survey is to examine the behavioral insights regarding online agencies, as well as those factors that lead to online or offline transactions. For the collection and analysis of all the necessary data, a ...