Browsing by Author "Xanthoudakis, Antonios"

Now showing items 1-1 of 1

Business plan development on new technologies: The application capabilities and exploitation of interactive digital television as a medium of advertising.

T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Skourletopoulos, Georgios; Xanthoudakis, Antonios
Thesis advisor: Mastorakis, Giorgos
Publication Date: 08-03-2012

The main objective of this dissertation is to develop a business plan of new technologies based on interactive digital television (iDTV) and IPTV. More specifically, the first stage includes an investigation, regarding the ...