Browsing by Keywords "έρευνα"

Now showing items 1-20 of 23

  • Digital marketing and tourism.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kampouris, Ioannis; Chrysochoos, Iason
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2023-07-25
    This particular work has as its object of study Digital Marketing in relation to Tourism. It contains two sectors. The first of them, the theoretical part deals with the concepts of Marketing, Digital Marketing, the Internet ...

  • Analysis of marketing data from 5th generation mobile telephony networks.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kteniadakis, Georgios; Psaraki, Aikaterini
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-06-25
    The purpose of this dissertation is the analysis of marketing data through fifth generation mobile networks. Initially, an ecological approach to marketing is carried out by analyzing the external and internal environment, ...

  • Emotional analysis in digital marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Koukiadaki, Maria Styliani; Tsakiri, Eirini Rafailia
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 2021-08-23
    The purpose of this dissertation is the analysis of emotion in digital marketing. Our work is divided into two parts. The first part concerns the conceptual approach of the subject where the Consumer behavior is analyzed ...

  • Resolution of advertising ways and proper use of marketing on business, based on consumer behavior.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lagoudaki, Argyro
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-07-02
    The work presents and analyzes the ways and techniques of developing and designing an ad, linking promotional activities between marketing departments with the results of consumer behavior research, and the importance of ...

  • Research on the opinion of the enterprises, where are located in Heraκlion of Crete, for the Department of Business Administration.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Markou, Brounilda
    Thesis advisor: Gonianakis, Emmanouil
    Publication Date: 09-11-2015
    The purpose of the present diploma thesis is to be defined the opinion of the business, where are located in Heraκlion of Crete, for the Business Administration department. The survey carried out in order to deal purpose, ...

  • Research for the student's life in Agios Nikolaos, Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Ireiotou, Ifigeneia
    Thesis advisor: Dimotikalis, Ioannis
    Publication Date: 02-08-2012
    This survey records the lives of students in Agios Nikolaos, Crete. Using a questionnaire to a sample of 155 students examined: the cost of student life, perception and behavior in relation to student life, the overall ...

  • Research about the opinion that enterprises of Heraklion have for the Department of Business Administration.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Stergianou, Aikaterini-Veronika; Frangiadakis, Dimitrios
    Thesis advisor: Gonianakis, Manos
    Publication Date: 19-10-2012
    The purpose of the present diploma thesis is to be defined the opinion of the business, where are located in Heraclion of Crete, for the Business Administration department. The research which has been created for the purpose ...

  • Research about the financial crisis and how it affected modern local enterprises in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Axioti, Marianna
    Thesis advisor: Fragkiadakis, Athanasios
    Publication Date: 16-03-2010

  • Corporate social responsibility and greek enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Pavlidou, Martha
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 10-05-2011

  • The dissemination and benefit of organic food in the general population

    T.E.I. of Crete, School of Agriculture, Food and Nutrition (STeGTET), Department of Nutrition and Dietetics
    Authors: Kladitis, Dimitris
    Thesis advisor: Psaroudaki, Antonia
    Publication Date: 2016-08-31
    This paper examines organic products, merchandised in the market and the benefits of organic food in the public health as well as in the environment. Organic food does not contain chemicals and protects the environment. ...

  • Tourist’s satisfaction in Platanias.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Skarantonaki, Argyro
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-09-17
    This research project is a record of tourist’s satisfaction in Platanias, Chania during the season of 2018 and especially during the months of August and September. More specifically, it is a research carried out in a ...

  • The contribution of technological research in the development of innovative entrepreneurship.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Nerantzakis, Michail; Papadakis, Panagiotis; Protopsalti, Kyriaki
    Thesis advisor: Anastasakis, Andreas
    Publication Date: 2017-03-23
    The Greece within the European Union should be a country on the move, with fast growth and dynamism. The above work is a summary of the factors that determine the meaning of entrepreneurship, the media operation and the ...

  • The role of electronic marketing in the development of hotel units in Crete.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Schoinaraki, Eleni
    Thesis advisor: Peronikolis, Michail
    Publication Date: 2021-05-26
    The purpose of this dissertation was to investigate the role of e-marketing in the development of hotel units in the region of Crete. Initially, the conceptual approach of tourism was carried out together with its species, ...

  • The role of local products as a theme of tourist destinations, the case of Crete.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Doxastakis, Georgios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-04-18
    The Cretan diet has been researched by scientists all over the world. The rather surprising results of these studies have attracted worldwide attention because they document the enormous health benefits for islanders and ...

  • Infant eating habits and the factors that affect them: Study at Sitia's daycare center.

    T.E.I. of Crete, School of Agriculture, Food and Nutrition (STeGTET), Department of Nutrition and Dietetics
    Authors: Kalogeraki, Eirini; Simaiaki, Emmanouela
    Thesis advisor: Sfakianaki, Eirini; Thalassinos, Nikolaos
    Publication Date: 2019-10-03
    The purpose of the research is to collect information about the children's eating habits in Sitia's childcare facility. The factors influencing their dietary choices will also be studied and their development indicators ...

  • The attitudes of young people in the phenomenon of sexual harassment.

    T.E.I. of Crete, School of Health and Welfare Services (SEYP), Department of Social Work
    Authors: Tziota, Sotiria
    Thesis advisor: Dimopoulou, Evangelia
    Publication Date: 07-01-2013

  • Factors of acceptance and dissemination of electronic transactions.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dramitinou, Antonia
    Thesis advisor: Melas, Christos
    Publication Date: 07-08-2013
    This thesis tries to investigate the basic options of acceptance and diffusion of e-transactions by consumers. Electronic transactions are a crucial field of communication and exchange between firms and consumers. Research ...

  • Factors that hinder the implementation of nursing research data into clinical practice.

    T.E.I. of Crete, School of Health and Welfare Services (SEYP), Nursing Department
    Authors: Daneli, Dimitra
    Thesis advisor: Merkouris, Anastasios
    Publication Date: 04-06-2009

  • Firm productivity and research and development.

    T.E.I. of Crete, School of Management and Economics (SDO), PPS in Accounting and Auditing
    Authors: Mathioudakis, Minas
    Thesis advisor: Stamatopoulos, Theodoros
    Publication Date: 2017-12-01
    Purpose: The purpose of this study is to show how knowledge capital impacts on firms’ productivity. The data collected from firms in European Union for the time period of 2000-2013. Methodology/Approach: The analytical ...

  • Productivity and enterprise development.

    T.E.I. of Crete, School of Management and Economics (SDO), PPS in Accounting and Auditing
    Authors: Gagani, Aikaterini
    Thesis advisor: Arvanitis, Stavros
    Publication Date: 2018-06-06
    Aim: The aim of this work was to connect the concepts of productivity of research and development of innovation and business performance in the context of Greek and European reality. Methodology: The research methodology ...