Browsing by Keywords "γυναικείο κοινό"
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The acceptance and influence of product placement in films in Greek, female consumers. Case study: "Sex and the city, the moovie".T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Publication Date: 04-05-2010This dissertation paper focuses on product placement in movies. More specifically it deals with the acceptance of such products placed in film, by the female “Greek-consumer”, their opinion on the issue, and potential ...