Now showing items 1-2 of 2

  • The role and importance of employee training in the hotel units of Cyprus.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Sarla, Vivian
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 16-01-2014
    The hotel sector operates in a rapidly evolving environment and is asked to meet the increasing needs and demands of its customers. The capacity of the hotel units to function smoothly, efficiently and above all profitably, ...
  • Internet marketing in modern hotel units.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kotsaki, Bariam
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-04-05
    The Internet has changed the way businesses of all kinds operate and the same goes for hotels. The Internet is a distribution channel. In Greece, most hotels use the Internet to be more competitive. In the context of ...