Browsing by Keywords "τακτική μάρκετινγκ"

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  • The effect of the economic crisis in science of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Seliniotakis, Dimitris; Theodorou, Christos
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 21-01-2014
    This thesis was part of our graduation preparation work and was designed to approach as much as possible the influence of the economic crisis in the philosophy of Marketing. Initially, the investigation was limited to the ...