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  • The marketing of accounting service enterprises: from the quality of service in customers retention

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Mazarakidi, Elena; Plevritakis, Rafail; Chalos, Dimitrios
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 2016-09-15
    Marketing is the main success factor in modern society, which is surrounded by a highly competitive environment. The Marketing is the factors that determines and deepen the sustainability of the business in every sector ...