Browsing by Keywords "customer behavior"

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  • The consumer perception of Greeks towards the HIV and their attitude to the AIDS'S campaigns.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aggelaki, Alexandra; Daskalaki, Xaroyla
    Thesis advisor: Antonaki, Maria
    Publication Date: 16-01-2014
    This study deals with HIV and effort to inform citizens, in order to prevent it, through social marketing. Initially in the second chapter of this research, important concepts for understanding the subject are been developed, ...