Browsing by Keywords "group buying sites"

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Consumer Behavior of Modern Greek in the Internet. Reasons Why consumers Prefer Group Buying Sites (GBS).

T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Theona, Eustathia
Thesis advisor: Tavladaki, Despoina
Publication Date: 16-01-2014

Nowadays, internet is a part of everyday life for almost all people worldwide. This has resulted in many of their daily activities including the use of it. One of these activities are the purchases, some of which are now ...