Browsing by Keywords "viral marketing"
Now showing items 1-8 of 8
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Viral marketing and greek market. Factors, strategies and application modes.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 15-01-2010 -
Web 2.0 social platform and viral marketing development.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 04-05-2010 -
Viral and interactive marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 17-12-2009 -
Study of 3-D technologies on the internet.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015The purpose of this project is to investigate the characteristics of 3D Technologies and their application in the World Wide Web. The advertising on the internet can bring directly results if we have the knowledge or the ... -
Factors influencing the virality of a product or service on social media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-11-13In an era of integrated marketing communications, there are more and more ads or promotions that can go viral, so it is important for advertisers to understand which campaigns are most likely to benefit from showing online ... -
Modern methods of promoting products and services online.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014The internet along with the advertising companies have invaded our lives. Although it is considered that the internet is new, actually started about forty years ago. The ever increasing use of the internet more and more ... -
Alternative reality games (ARG's). The use of ARG's as a tool of viral marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-05-2011 -
Influencer marketing and viral marketing. Case studies.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-10-18Developing and executing a marketing strategy is central to all types of businesses. Everyone is trying to find ways that they will use to be able to cope and stand out from their competitors. With the development of the ...