Browsing ΤΕΙ Κρήτης / Tei of Crete by Advisor "Mastorakis, Georgios"
Now showing items 41-60 of 69
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Mechanism for providing quality of services in 802.16 networks.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 10-07-2009 -
System of internet and multimedia transmission, using terrestrial, digital video broadcasting.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 29-02-2008 -
Start-up entrepreneurship and business environment in modern society.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-24The modern business environment is, without doubt, a developed, complex and constantly changing pattern of economic activity. The constant change and the exponential developments in the global economy have created a business ... -
Neuromarketing, consumer’s psychology and the relation with digital marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-09-17For more than three decades, business marketing departments have been trying to understand the motives behind the consumer's intention or even decision to buy. What makes a product stand out and everyone asks for it? What ... -
The role of public relations and new technologies in the electronic display and reputation management.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-05-15Public Relations is the communication structure between an individual or group of individuals with a wide audience in order to create mutual trust and serve common interests. The sector of public relations has a long history ... -
The role of public relations in Greek athletics in period of financial crisis.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-01-26The nationalized central sport applicable to Greece offered comfort to the Federations to operate inefficiently because for years it supported the offering unreasonably high (the economic potential of the Greek State) ... -
The role of social network on optimization of electronic marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 12-05-2015The work developed in two parts. The first part presents the literature survey on the social networks and marketing strategies that can be implemented with the use of these. The song is composed in the 1st and 2nd chapter. ... -
Tourism against the industry of terror.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-25The global tourist industry has been developing steadily over the last decade in modern society. It's a way of entertainment that allows people to explore different destinations easily and quickly. Unfortunately, terrorist ... -
The impact of the financial crisis on the tourist preferences of the Greek people.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-06-26In this thesis we make an effort to investigate how the economic crisis has affected the way Greek people approach and form their decisions about basic matters of touristic concern such as preferences about means of ... -
Promoting new agricultural products produced in Greece.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-11-2015The goal of this present study is to examine the consumption processes, behavior, preferences and trends of the Greek market, in response to the agricultural products of Greece in nowadays. More specifically we performed ... -
Promotion and projection of greek wines into European Union.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-07-08Knowing how important is the export of Greek products both for each individual company and for our national economy, it should principally raise awareness of what are the minimum requirements of a successful export activity. ... -
Promotion of websites using techniques of internet marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The aim of this dissertation thesis is to define specific internet marketing techniques and how they can be applied into a website in order to help and facilitate each firm’s promotion to the internet. The desired purpose ... -
Promotion and marketing of enterprises through social media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-21In this thesis we study what Social Media Marketing is and how it is connected with the world of businesses. The social media have been developed rapidly in the recent years and nowadays are a solid part of our everyday ... -
Product promotion and enterprises development via social media marketing utilization.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-01-19Social Media Market concerns a new type of marketing which mainly targets younger consumers. It is based on a combination of lots of various tendencies most of which come from the development of Internet and the Social ... -
Consumer behavioral insights regarding virtual travel agencies: e-lookers and e- buyers.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-10-19The aim of this survey is to examine the behavioral insights regarding online agencies, as well as those factors that lead to online or offline transactions. For the collection and analysis of all the necessary data, a ... -
Strategic planning of tourism development Municipality of Ierapetra.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-11-01The Municipality of Ierapetra, is a pole of tourist attraction throughout the year for two different reasons. First of all because of its geographical position and second for its temperate climate. The main aim of this ... -
Comparative study of advertising cases.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-12-13The advertising industry in our country is ornamented by the 1930 's, but the evolutionary path is placed in the postwar 1950s. In the 1960s the ad met dynamism, with the dissemination of the first manufactured consumer ... -
Comparative study of standards and mechanisms of the wide area digital transmission.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 18-05-2010 -
Comparative study of e-Marketing and e-Commerce in Greece in relation to the European states.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-12-12In this study we will analyze the terms of e-commerce and e-marketing, and we will introduce the way that they have been used be Greek businesses. At the same time, in order to get deeper in those terms, we will exhibit ... -
Design and development of dynamic interactive applications for a web portal.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 29-02-2008