Browsing ΤΕΙ Κρήτης / Tei of Crete by Advisor "Mastorakis, Georgios"

Now showing items 61-69 of 69

  • The development stages of a viral marketing campaign through social website.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Asprogeraka, Danai
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-20
    The Viral Marketing is a technique that aims to create "noise" around the company or product you are promoting and is achieved through the provision of quality services and the distribution of free quality information or ...

  • The internet marketing as a tool of export trade.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Frosynis, Georgios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-10-25
    The constant and rapid advances in technology brings new opportunities for the promotion of products and services and stresses the need to use more and more "intelligent" marketing methods by firms. The global spread of ...

  • E-Commerce and its application to electronic banking.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gatzo, Tzoulieta
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-01-22
    This is the age of computers and internet which lately makes its presence in e- Banking and e Commerce, this means theelectronic mode of doing business around the world. Banking and trading have embraced advancements ...

  • E-commerce and current trends of web marketing on Greek enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Minxhali, Jani
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-25
    At the time, when the need of survival and the creation of new business outlets becomes imperative, e-business is a source of new opportunities. The necessity of the Internet is now fully understood by the whole business ...

  • The electronic marketing in Greece and their influences οn businesses.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Savvidi, Anna
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-04-18
    In the framework of thesis of the Department of "Marketing and Advertising" of Higher Technological Educational Institution of Crete with supervisor Professor K. Mastorakis i have undertaken to analyze e-marketing in Greece ...

  • Marketing of services as a way of economic growth. Investigation of preferences, attitudes and behavior of Greek tourists in the context of improvement of the Greek touristic product as a way out of the economic crisis and improvement of living standards.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papageorgiou, Vyronas
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-06-26
    Services as a separate part of goods has been extensively studied by the academic community. In the case of tourism finds application because of the nature of the tourism industry and the theories of marketing of services ...

  • Tourism marketing in Greece, study of the Hilton case.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papathanasiou, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-10-30
    In the text you will find below follows a project mentioned in tourist marketing of Greece speaking hotel of our country chains and offer them in the economy and therefore in the tourist industry and the economic crisis ...

  • Ways of promotion products and services on the internet

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Diamantidou, Maria; Kontou, Aikaterini
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-05-19
    The aim of the study is to demonstrate the ways in which a business is able to promote products and services via internet. The first part mentioned to the web, to the services which it offers, as well as the advantages and ...

  • Digital applications of city guides in Crete for mobile phones. A comparative analysis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christodoulou, Errika
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-12-04
    This diploma thesis attempts a comparative analysis of five digital applications that have been developed as smartphone applications, mainly operating as city/tour guides. They concern cities or also wider areas around ...