Browsing ΤΕΙ Κρήτης / Tei of Crete by Advisor "Kokkinaki, Katerina"

Now showing items 1-3 of 3

  • Quality, hygiene and food safety. How the consumer perceives the quality and risk.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mega, Euaggelia
    Thesis advisor: Kokkinaki, Katerina
    Publication Date: 14-03-2012
    Food quality has become an important issue in recent years. The various food crises such as mad cow disease, dioxin crises in milk and poultry and other case seem to affect consumer confidence in the food industry. The ...

  • Quality control and quality assurance systems in the primary sector.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vasioulas, Christos
    Thesis advisor: Kokkinaki, Katerina
    Publication Date: 28-02-2012
    This thesis addressed the issue of quality control and quality assurance systems in the primary sector and is presented in six chapters. More specifically, in the first chapter, the conceptual features of quality are given, ...

  • How does the HACCP influences the marketing process marketing of a product.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papadakou, Foteini
    Thesis advisor: Kokkinaki, Katerina
    Publication Date: 29-09-2009
    The purpose of this thesis is to research and present the changes and development of food production and marketing of food industries in small urban areas, which have been of course, subjected to the so-called procedures ...