Browsing ΤΕΙ Κρήτης / Tei of Crete by Advisor "Meramveliotakis, Giorgos"
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Financial Crisis and Marketing: A Death Rattle or a Case for Rejuvenation?
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-07-2013The aim of this dissertation is to analyses and reveals the analytical and methodological presumptions and ramifications of the current financial crisis to the theoretical and analytical apparatus of marketing. After an ...