Browsing ΤΕΙ Κρήτης / Tei of Crete by Author "Κάζα, Δήμητρα"
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Evolution of merchandising and its importance for business. Case study: THE BODY SHOP.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Kaza, Dimitra
Thesis advisor: Tavladaki, Despoina
Publication Date: 24-04-2012Trade constitutes a traditional and powerful sector of Greek economy and also Greek business entrepreneurship. The role of trade has been increased by many factors, among others, technological development, that supports ...
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