Browsing ΤΕΙ Κρήτης / Tei of Crete by Author "Drakou, Christina"
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The green marketing in the greek clothing industry.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Drakou, Christina
Thesis advisor: Zouganeli, Stathia
Publication Date: 28-02-2012In recent years there has been a significant increase in the environment. More and more consumers have turned in greener products, leading the companies to focus more on the “greening” their products and activities. The ...
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