Browsing ΤΕΙ Κρήτης / Tei of Crete by Author "Kalloniatou, Rafailia"
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Using mobile applications to promote non profit organizations. Developing mobile application for “ Τhe Smile of the Child”.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Kalloniatou, Rafailia
Thesis advisor: Kapantaidakis, Ioannis
Publication Date: 08-09-2015The aim of this study is to understand the reader the general principles of Marketing, his connection with social marketing, online marketing, marketing services, mobile marketing and how this can contribute in the promotion ...
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