Browsing ΤΕΙ Κρήτης / Tei of Crete by Author "Karageorgiou, Maria"

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  • The influence of electronic marketing and new technologies in consumer behavior of Greeks

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Karageorgiou, Maria; Chalkiadaki, Eleni
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-05-20
    The purpose of the thesis is the study of the effect that electronic marketing and the new technologies, have on the behaviour of Greek consumers. In order to achieve the goal of thesis in the theoretical part of our study, ...