Browsing ΤΕΙ Κρήτης / Tei of Crete by Keywords "ποδοσφαιρικές ανώνυμες εταιρίες"
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Social media as communication tools of Greek F.C.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-06-27In this dissertation, we study social media marketing, and how Greek Football Clubs use it to promote their team and increase their revenue. We refer to sports journalism and social media as well as to specific sponsors ...