Browsing ΤΕΙ Κρήτης / Tei of Crete by Keywords "στρατηγικό μάρκετινγκ"

Now showing items 1-6 of 6

  • Strategic marketing analysis in the internet for three leading cosmetic companies in the world.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ntouroupi, Christina
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 14-12-2011
    In our days, the modern enterprises and organizations are facing a continuous changing and competitive environment. In this context the strategies that the enterprises adopt and utilize should be every time adjusted to the ...

  • Human resource management. The effect of the strategic marketing and the effect of the social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ioannou, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-25
    This paper attempts to define human resources management as well as the marketing strategies being followed for its accomplishment. The paper consists of two parts. The first parts refers to the definition of human resources ...

  • The development, use and business strategy planning of the Social Media Monitoring technique.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gerakaris, Georgios
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 04-11-2015
    Social networks are important means for communication, engaging millions of users around the globe. For enterprises in particular, being present and aware of what is discussed on these communication channels about their ...

  • Strategy marketing of international magazines in Greece and their adaptation rate in the local market.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pantazopoulou, Ioulia-Maria; Pantazopoulos, Nikolaos
    Thesis advisor: Tavladaki, Despοina
    Publication Date: 21-01-2014
    Major purpose of particular dissertation, it is actually to record and analyze the various marketing methods and techniques used by Managers of International Magazines in Greek local market. More specifically, inside this ...

  • Study of factors influencing the decision of firms to adopt international advertising unchanged for the Greek market: the case of Benetton.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kallinteri, Lemonia; Iatrou, Marilena
    Thesis advisor: Zerva, Magdalini-Violeta
    Publication Date: 10-02-2009

  • The role of marketing in Greek enterprises. A case study.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Papantos, Dimitrios
    Thesis advisor: Giannakopoulou, Eleni
    Publication Date: 13-07-2014
    Nowadays, the main and basic factor for the avoidance and the resolve of economic problems is the attempt of creating a correct policy of visible objectives and well business organization. The researches have shown that ...