Browsing ΤΕΙ Κρήτης / Tei of Crete by Keywords "bank marketing"
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The role of new technologies in banking marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 2019-10-07The present thesis will try to present the variety of banking products and services by bringing together the banking retail clientele when it is called upon to decide the appropriate Bank to meet their financial needs. Through ...