Browsing ΤΕΙ Κρήτης / Tei of Crete by Author "Ασπρογέρακα, Δανάη"

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  • The development stages of a viral marketing campaign through social website.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Asprogeraka, Danai
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-20
    The Viral Marketing is a technique that aims to create "noise" around the company or product you are promoting and is achieved through the provision of quality services and the distribution of free quality information or ...