Browsing ΤΕΙ Κρήτης / Tei of Crete by Author "Βατικιώτης, Δημήτριος"
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Mystery shopping and modern Greek enterprises.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Vatikiotis, Dimitrios
Thesis advisor: Fragkiadakis, Athanasios
Publication Date: 12-11-2014The aim of this thesis is to explore the technique of mystery shopping in the Greek businesses nowadays. Due to the intense competition and the business environment, which is constantly changing, Greek companies are focusing ...
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