Browsing ΤΕΙ Κρήτης / Tei of Crete by Author "Ioannou, Maria"

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  • Human resource management. The effect of the strategic marketing and the effect of the social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ioannou, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-25
    This paper attempts to define human resources management as well as the marketing strategies being followed for its accomplishment. The paper consists of two parts. The first parts refers to the definition of human resources ...