Browsing ΤΕΙ Κρήτης / Tei of Crete by Keywords "εφαρμογή κινητού"
Now showing items 1-1 of 1
-
Customer Relationship Management (CRM) in mobile marketing. Mobile application development for the Department of Commerce and Marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Thesis advisor:
Publication Date: 21-01-2014The issue addressed in this paper refers to customer relationship management (CRM) in mobile marketing and the development of a mobile application for the department of commerce and Marketing. First of all there is a ...