Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Περακάκης, Εμμανουήλ"
Now showing items 21-27 of 27
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E-Marketing strategy. Case Study: e-Marketing Conference for business 2013.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-09-2015The topic of the thesis report in the e-marketing strategy and how new technologies are applied to give advertising, promotion and create a brand. The case study will analyze the first Greek conference marketing and branding ... -
Design and build of dynamic websites with content management system for online reservations / rentals and sales of products and services.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 24-11-2011 -
The online advertising Networks and the benefits that can be gained from their use in a Small-Medium Enterprise (SME). Create an integrated advertising campaign for an SME through Google Ad words.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 12-06-2013The online advertising Networks completely changed the way the advertisements on web. These systems have enabled advertisers with limited financial means to be able to make integrated online advertising campaigns, something ... -
The optical objects of a web page and their importance to improving the user experience.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 27-03-2012The visual design is known in the printing industry since the 18th century. Over the years, evolved and today arrived in the visual design of websites. Its purpose is to attract the user through the basic five senses, ... -
Alternative reality games (ARG's). The use of ARG's as a tool of viral marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-05-2011 -
E-mail Marketing: using e-mail to reach your target audience and build customer relationships.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-09-05A key tool of eMarketing is e-mail marketing, the use of e-mail for sending newsletters to the subscribers. E-mail marketing is the Internet version of the traditional mail marketing which operated by sending advertisements ... -
Viral Marketing and its development within Marketing via mobile devices (Mobile Marketing)
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-05-18This thesis deals with viral marketing, a very effective method for promoting products and services, used by many enterprises, sometimes effectively, sometimes not. Viral marketing designed to create 'buzz' around a business ...