Browsing Πτυχιακές εργασίες / Bachelor Theses by Author "Θεοχάρη, Ελένη"
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Sports marketing : the case of Athens Classic Marathon.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Katsoulaki, Dimitra; Theochari, Eleni
Thesis advisor: Karagiannidis, Ioannis
Publication Date: 07-05-2015Athletics nowadays attract interest of a significant share of the population in the developed societies. The sports marketing is a new area for the scientific study and claims a particular scientific and professional ...
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