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  • In-game advertisining: advantages, limitations and future for advertisers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Strora, Enea
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-07-10
    Advertising plays a key role in our everyday life as it surrounds us on television, the internet, radio, cinema, mobile phones, magazines. With the rapid growth of technology and media fragmentation - Social Media - as ...