Browsing Πτυχιακές εργασίες / Bachelor Theses by Author "Daviglaki, Eleftheria"

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  • The consumer behavior of students of TEI Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Daviglaki, Eleftheria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 10-12-2015
    The study of consumer's behavior is an important tool for marketing department that contributes directly to the creation of an effective ‘strategy’, which will help the company to realize its goals. (Zigkridis, 2008). ...