Browsing Πτυχιακές εργασίες / Bachelor Theses by Author "Gamaris, Nikolaos"

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  • Study of interactive marketing for electronics retail chains.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gamaris, Nikolaos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-09-19
    Digital media incorporate a new dimension, which overturns the rules of traditional marketing: interactivity, ie the interaction of the consumer with the message. This interactivity introduces new rules in planning, ...