Browsing Πτυχιακές εργασίες / Bachelor Theses by Author "Ioannidis, Konstantinos"
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The influence of senses in the consumer buying decision process.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Zegkinoglou, Antonios; Ioannidis, Konstantinos
Thesis advisor: Trichas, Nikolaos
Publication Date: 2018-10-09In this thesis the existing models of consumer behavior and the correlation of marketing with the human senses are presented. The concept of multi-sensory marketing is based on the creation of strong links between the brand ...
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