Now showing items 1-9 of 9

  • Instagram marketing – Methodology, practices and the present situation in Greece

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kourasis, Konstantinos
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 2016-05-18
    At the age of the so-called story telling within the digital reality, social media platforms constitutes a cutting edge in the everyday life, since the afore-mentioned platforms are used as marketing tools as well, minors ...
  • Development of an E-commerce platform.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Roumeliotis, Athanasios
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 29-02-2008
  • Internationalization of business and marketing strategies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Paliaroutis, Evangelos
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 2017-01-26
    Within an increasingly internationalized economy where markets tend to be more and more stronger interdependence, business penetration into new markets is a catalyst for their development, as thus can provide the necessary ...
  • Exploring of open source software content management systems-CMS.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Maravelakis, Chrysovalantis
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 09-04-2009
  • The development, use and business strategy planning of the Social Media Monitoring technique.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gerakaris, Georgios
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 04-11-2015
    Social networks are important means for communication, engaging millions of users around the globe. For enterprises in particular, being present and aware of what is discussed on these communication channels about their ...
  • Electronic services and applications in tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Michalatou, Maria; Moulio, Oliana
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 16-12-2009
  • Viral and interactive marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mprachimlari, Martselo; Pantazis, Georgios
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 17-12-2009
  • Architectural platform for e-commerce.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Pylarinou, Niki
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 11-03-2009
  • Design and construction of dynamic website with content management system for on-line reservations/rents.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Kontaxakis, Dimitrios
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 28-06-2010