Πτυχιακές εργασίες / Bachelor Theses: Recent submissions

Now showing items 2241-2260 of 9026

  • The Banner Advertising and measuring effectiveness. Research in the domestic market for the cost of online advertising in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Katsarou, Vasiliki
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 09-02-2013
    We can find examples of online advertising in the resulting lists of the searching engines, in the social network services (Facebook etc), in advertising banners etc..In the present dissertation we analyze the concept and ...

  • A comparative study of application of different strategies in supply chain (lean VS agile) - case studies of companies Toyota & Gucci.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kozhuharova, Yanina; Poritsanos, George
    Thesis advisor: Pitarokili, Stella
    Publication Date: 20-02-2013
    In recent years the interest in Logistics and supply chain management has grown and now they are recognized as the key to achieve competitive advantage on a global scale. Of course there are many different strategies for ...

  • Consumer Behavior of Modern Greek in the Internet. Reasons Why consumers Prefer Group Buying Sites (GBS).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Theona, Eustathia
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 16-01-2014
    Nowadays, internet is a part of everyday life for almost all people worldwide. This has resulted in many of their daily activities including the use of it. One of these activities are the purchases, some of which are now ...

  • How advertising affects Cypriot consumers in period of economic crisis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kirisavva, Christina
    Thesis advisor: Papandreou, Nikolaos
    Publication Date: 19-04-2013
    In the following thesis, we will develop the theme of the global economic crisis, the origins of this phenomenon and the spread and then we will focus on Cypriot data. How the economic crisis is affected Cyprus and how ...

  • Investigation of the typology of the "new poor" Greek consumer. A critical appraisal.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aggelaki, Athanasia
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 16-01-2014
    This thesis attempts to analyse the way the current economic crisis affects the behavior and psychology of the typical Greek consumer and describes the type of the new class of "new poor", by analyzing its characteristics ...

  • Strategy marketing of international magazines in Greece and their adaptation rate in the local market.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pantazopoulou, Ioulia-Maria; Pantazopoulos, Nikolaos
    Thesis advisor: Tavladaki, Despοina
    Publication Date: 21-01-2014
    Major purpose of particular dissertation, it is actually to record and analyze the various marketing methods and techniques used by Managers of International Magazines in Greek local market. More specifically, inside this ...

  • Customer Relationship Management (CRM) in mobile marketing. Mobile application development for the Department of Commerce and Marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mpampali, Dimitra; Stefanidou, Ourania
    Thesis advisor: Kapantaidakis, Iwannis
    Publication Date: 21-01-2014
    The issue addressed in this paper refers to customer relationship management (CRM) in mobile marketing and the development of a mobile application for the department of commerce and Marketing. First of all there is a ...

  • HTML 5 and the possibilities that provides to web commercial/promotion. New commercial applications for portable internet devices.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gavrilakis, Christos
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 07-07-2013
    HTML, CSS, Flash, Javascript

  • Optimizing targeting and efficiency for online advertising campaigns advertising network Google AdWords.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pappas, Vasileios
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 28-01-2013
    The search engine Google, gathers and organizes daily millions if not billions of information from internet. Then make this information available to users worldwide who seek online via the search engine, which is the basic ...

  • The effect of the economic crisis in science of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Seliniotakis, Dimitris; Theodorou, Christos
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 21-01-2014
    This thesis was part of our graduation preparation work and was designed to approach as much as possible the influence of the economic crisis in the philosophy of Marketing. Initially, the investigation was limited to the ...

  • The ambient media and their use of the advertising companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lyrintzi, Alice
    Thesis advisor: Antonaki, Maria
    Publication Date: 16-01-2014
    Globalization and technology development created the need to employ new ways of communication in order to attract consumers’ attention. As a result, some new alternative ways of advertising and communication were appeared, ...

  • A study of integration of mobile technology and IMS for data exploitation and innovating marketing strategies development.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tampakaki, Anna
    Thesis advisor: Mastorakis, George
    Publication Date: 31-05-2013
    This thesis focuses on the study and development of innovative marketing strategies that result from the integration of IMS and new mobile technologies. For this purpose, the thesis uses three basic tools, IMS, mobile ...

  • An exploratory research of the contemporary promotional strategies and marketing in B2B Greek enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koutelieri, Maria
    Thesis advisor: Antonaki, Maria
    Publication Date: 05-02-2013
    This thesis is attempting to examine and study the B2B marketing strategies which are followed by Greek businesses and how much they are depended on the purchasing behavior of their customers - businesses. To be more ...

  • Special and alternative forms of tourism in the prefectures of Heraklio and Rethymno. Investigation of the current situation and development perspective.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Siganou, Kalliopi; Vavouraki, Evaggelia
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 21-01-2014
    The purpose of this thesis is to examine the degree of development of special and alternative forms of tourism in the prefectures of Heraklion and Rethymnon in Crete, as well as alternative forms that could be developed ...

  • The Internet as a tourism marketing tool: The case of the hotel sector in Thessaloniki.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lazaridou, Aikaterini
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 26-04-2013
    The internet is one of the most recent technological inventions which people use in order to communicate as well as to get a lot of information .The internet became an important tool for gathering information and purchasing ...

  • The characteristics of advertisements that enhance the recognition of advertised products to children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsami, Ourania
    Thesis advisor: Antonaki, Maria
    Publication Date: 12-06-2013
    The main object of this research is television advertising on shows directed toward the children. The research had a hypothesis that is set out to highlight the characteristics that hold children’s attention and make the ...

  • Investigation of current trends and issues in international tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kourouzidis, Christopher
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 16-01-2014
    Tourism is one of the most dynamically growing segments of the global economy. Being the dominant activity in many countries, it has significant multiplier effects on other sectors of the economy and contributes to the ...

  • 3D technologies and their application in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Polia, Evangelia; Baila, Anna
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 16-01-2014
    The aim of this project was to investigate the characteristics of 3D Technologies and their application in Marketing. More particularly, the project focused a) in the investigation and development of 3D applications for ...

  • The consumer perception of Greeks towards the HIV and their attitude to the AIDS'S campaigns.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aggelaki, Alexandra; Daskalaki, Xaroyla
    Thesis advisor: Antonaki, Maria
    Publication Date: 16-01-2014
    This study deals with HIV and effort to inform citizens, in order to prevent it, through social marketing. Initially in the second chapter of this research, important concepts for understanding the subject are been developed, ...

  • Publicity's impact on children's behavior as consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Efstathiou, Kalliopi
    Thesis advisor: Tavladaki, Despοina
    Publication Date: 21-01-2014
    The current dissertation pertains to publicity's impact on children's behavior as onsumers. Children are not a mature part of the market and the subject "children and ublicity" should be regarded as a matter of morality. ...