Η συμβολή των δημοσίων σχέσεων στην ανάπτυξη των επιχειρήσεων.

Abstract

Σ' αυτή την επικοινωνιακή κοινωνία, οι συναινετικές διαδικασίες κι αποφάσεις των οργανισμών θα χρειαστούν εντονότερα και αμεσότερα την εφαρμογή των αρχών του πνεύματος των Δημοσίων Σχέσεων για να γεφυρωθούν τα χάσματα και οι αντιθέσεις. Η αρμονία στον κόσμο και η ειρήνη στην ανθρώπινη κοινωνία εξαρτώνται από την ανάπτυξη και την ποιότητα των ανθρωπίνων σχέσεων. Παρακάτω λοιπόν παρουσιάζεται, η έννοια των Δημοσίων Σχέσεων και πόσο σημαντικές είναι στην επίτευξη των στόχων των επιχειρήσεων. Αναλύεται ο ρόλος της επιχείρησης στη σύγχρονη κοινωνία και οι αρχές των Δημοσίων Σχέσεων που έχουν γίνει ένα εξίσου απαραίτητο κομμάτι των οργανισμών.

What does the term "public relations" mean? Public relations include a group of duration activities in order to assure the public image of the company. Publich realtions assist the public to understand the company and its products. The effective public relations often depend on the preparation and formation of the plan, similarly to the effective publicity and products' promotion. This plan includes the description of what each business man wants; what he wants to offer and to whom, how he plans to carry it out, who would be responsible for the various activities, how he would complete it, and what the budget would be. Similarly to advertisement and promotion is the planning of method and diary, which is very useful, concerning the methods and time used. Public relations, very often, occur via the Media, such as newspapers, television, magazines etc. Companies, often, do not control the meassages of the Media, or, at least, they do not do it as successfully as with advertisement. As far as publicity is concerned, journalists decide what would be written. As far as public relations are concerned the boss must decide: 1.which group of people he wants to convince and how 2.what impression he wants to give to these groups of people 3.what ways of communication they would prefer better; advertisement, cooperations, annual reports, interconnections, television, radio, newsletters, labels, posters, verbal advertisement, correspondance, special events, documentation, leaflets, etc. 4.which method is better accessibly and financially 5.which messages persuade better each group of people