Δημόσιες σχέσεις σε αθλητικές εγκαταστάσεις.

Abstract

Στο πλαίσιο της εργασίας θα γίνει προσπάθεια ανάλυσης βασικών αρχών των δημοσίων σχέσεων αλλά και οι βασικές λειτουργίες που διέπουν μια αθλητική εγκατάσταση. Στη συνέχεια θα προσπαθήσουμε να δούμε κατά πόσο μπορούν οι Δημόσιες σχέσεις να λειτουργήσουν σε μια αθλητική εγκατάσταση.

The present thesis focuses on the study of Public Relations in sports facilities. Through this, we will try to see if there are and what stage they are. Initially, it will be a historical reference for public relations. How it started, their main features, what their mission is and their differences with marketing and advertising. Then we will focus on sports facilities. How they started, planning, research needs, the need for the creation of sports facilities and the growth forecast and demand. The main theme will attempt analysis for the organization and management of a sports facility and how public relations impact. What is the plan of administration, relations with the media, the public, the press, the employee relations with partners, press release and press conference. Finally, there is an interview with the Director of sports facilities in Heraklion city. Through the interview we will see what the level is in public relations in sports facilities as well as the existing problems, through the eyes of a specialist.