Browsing by Keywords "μάρκετινγκ"

Now showing items 201-208 of 208

  • Strategic marketing as a tool for designing sales and communication policies for national tourism organizations.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadogiannis, Konstantinos
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 14-04-2010

  • Cruise tourism. The case study of Herakleio, trends and developments in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Diakogeorgiou, Ippokratis
    Thesis advisor: Triantafyllou, Georgios
    Publication Date: 2020-09-24
    During recent years, a significant increase has been noted in cruise ship and – by extension – cruise tourist arrivals, which means that a gradually increasing number of tourists are visiting Greece. The purpose of this ...

  • Tourism marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Smaragdaki, Theonymfi
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 28-02-2008

  • Tourism destinations and promotion from the tourism agencies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Georgiakaki, Maria
    Thesis advisor: Apladas, Georgios
    Publication Date: 25-11-2011

  • Ways to attract tourists in hotels, using the internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Simantiraki, Katerina
    Thesis advisor: Ringas, Christos
    Publication Date: 17-09-2009

  • Mapping and assessment of the upscale hotels on the island of Crete.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Papadomichelakis, Ilias
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-05-10
    The subject of this thesis is to record and analyze the upscale hotels in Crete with a presence on Trip Advisor. It begins by reviewing the birth and development of tourism on the island and also refers to and presents ...

  • The use of the structure of social networks in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zefkilis, Georgios; Thanasia, Dimitra; Mechilli, Evgenia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-07-14
    Social networking on the web is very current and dynamic phenomenon, which has surpassed the boundaries of fashion and tends to become more social. Social media today in the broad area have received, is a phenomenon that ...

  • Digital applications of city guides in Crete for mobile phones. A comparative analysis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christodoulou, Errika
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-12-04
    This diploma thesis attempts a comparative analysis of five digital applications that have been developed as smartphone applications, mainly operating as city/tour guides. They concern cities or also wider areas around ...