Browsing by Advisor "Mastorakis, Georgios"

Now showing items 21-40 of 100

  • The impact of covid-19 on entrepreneurship and tourism businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Koliou, Elpiniki – Ioanna
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-11-03
    The importance of entrepreneurship in the economic development of a country begins with the entrepreneur who creates a new business that on the one hand creates new jobs but at the same time intensifies competition which ...

  • The effect of social media in public relations.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papadopoulou, Chariklia; Skilla, Kalotina
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 09-10-2015
    In this diploma thesis on “The effect of social media in public relations”, attempted an in-depth analysis of two basic terms, “social networks” and “public relations”. Also, we made a detailed description of the way that ...

  • The importance of e-marketing in the tourism industry.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tarpov, Simeon
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-07-11
    In the context of this thesis we will analyze Online marketing (e-marketing) and its importance for the modern tourism industry. Initially we will make a historical reference to the Internet and then we will analyze the ...

  • The contribution of social networks to the promotion of tourist destinations

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mathioudaki, Georgia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-10-30
    This senior thesis examines the degree of contribution of social networks to the promotion of tourist choices. To achieve the ultimate goal, the present work consists of six chapters. The first chapter presents the basic ...

  • The contribution of new technologies in tourism marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kottara, Sotiria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-01-12
    Technology and tourism have been going on for years. Since the 1980s, Information and Communication Technologies (ICT) have transformed tourism around the world. Tourism as an international industry and as the largest ...

  • The use of web analytics in digital marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Basiadaki, Christina; Tsouris, Dimitrios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-10-15
    The digital revolution has shaken what we believed in traditional marketing. For example, what does marketing research mean when companies can now track every click of the user's decision-making process? How can they shift ...

  • E-commerce and marketing in tourism

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Katsiara, Andriana; Voreinaki, Chrysoula
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-05-17
    Increasing business competition occurring in recent years, pushing the business to the abandonment of traditional methods of doing business and the adoption of modern applications. One of the most common methods is carried ...

  • Methods and practices for the development of a digital marketing plan for SMEs & startups.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Daskalakis, Nikolaos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-07-18
    The owners and the upper-management of the Small & Medium Enterprises but also of startups should not remain passive towards new technologies but should continue striving on being entrepreneurial and innovative to their ...

  • Methods for advertising and using advertising activities on internet’s information media.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Mastoraki, Charikleia; Tzovaerakis, Anastasios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-03-11
    In this thesis we are focusing in the analysis of the e-commerce. Every day more and more users from the professional/business sector join the internet. There are many forms of e-marketing, as well as some new strategies, ...

  • Methods of advertisement and use of marketing actions in web sites of mass media.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Merkai, Tzoanna
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-03-13
    The purpose of this paper is to present the ways and methods through which online advertising can be achieved. After giving a brief introduction, the concept of advertising, and the historical evolution of advertising, ...

  • Methods for advertising and using advertising activities on internet media sites.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Ntouni, Ariadni
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-05-07
    For many years, media advertising was considered the strongest form of brand awareness in a company. However, the 21st century brings with it the decline of traditional media. As people are increasingly exposed to large-scale ...

  • Methods of displaying and using innovative advertisements on online store websites.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Manidaki, Emmanouela; Chatziilia, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-03-27
    The subject of this thesis is the innovative methods of advertising on e-commerce websites. Advertising delivered over the Internet—“Internet advertising”—has become an important source of revenue for Internet-based ...

  • Methods of promotion and use of innovative advertising actions on internet websites.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sfakianaki, Sofia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-09-27
    In our rapidly developing world, advertising is a primary source of information, awareness, and consumer influence for a product of service. For decades now, through advertising, and more specifically through innovative ...

  • Methods of advertising and use of marketing by online Greek electronics stores.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Marinakis, Petros
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-05-11
    The Internet has gained the trust of more than 1.5 billion users worldwide (World Stats, 2009) and has become the most important tool for almost all international businesses (Mc Donald and Tobin, 1998; Rha et al., 2002, ...

  • Methods of advertising and use of advertising on websites of Greek online stores.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Simitzis, Ioannis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-03-16
    In the present work, reference is made to what advertising is, in its historical development, in what advertising is in Greece, in the methods used by various companies and in their techniques, while at the same time its ...

  • Startup business promotion methods.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Giamalis, Alexandros
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-10-23
    Examining and documenting the progress of startup businesses and their environment in Greece is of significant importance as a research area for policy makers, academics and entrepreneurs. Numerous studies have been conducted ...

  • Social media: advantages and disadvantages of social media and addiction to them.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Drosanakis, Georgios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-07-02
    In this thesis, we review the literature on social media, the way in which they are classified and how they work, and the demographic characteristics of people using them has been implemented. Based on the bibliographic ...

  • Social media to create strong relationships with consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Κritikou, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-24
    Recognizing the growing importance of social media, this thesis deals with the role they can play in relationships with consumers. The goal was to explore the relationship between social media marketing actions and how ...

  • Measuring attitudes, perceptions and understanding of consumer behavior, comparing marketing with new technologies compared to conventional methods of the past.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kodaxakis, Evaggelos; Bolbasis, Vasilis; Tsianos, Marios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 09-09-2015
    The marketing mixture (4Ps) is used by marketers for several decades, so that the products-services that are created can meet the customer’s needs. The first time, the theory of 4P was defined as a term was by Professor ...

  • Study of twitter API and data analysis.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Konstantourakis, Iosif
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-04-26
    In the context of Marketing science, understanding trends and opinions regarding topics, events, people and products is of great importance, and sentiment analysis of texts is a very useful tool towards this goal. The ...