Browsing by Author "Μπεχράκη, Παυλίνα"
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The exploitation of social media within the fashion marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Bechraki, Pavlina
Thesis advisor: Trichas, Nikolaos
Publication Date: 2017-07-21Nowadays where new technologies and the Internet are used in every aspect of our daily lives, they have "invaded" also in fashion, as fashion businesses can promote their products via the internet and to communicate to a ...
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