Browsing by Author "Τσιλιβίγκου, Ευαγγελία"

Now showing items 1-1 of 1

  • Attitude of young people aged 18-24 towards advertising media and advertising. TV or Internet?

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsilivigkou, Evangelia
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 20-06-2012
    This research aims to investigate whether the ads influence consumer behavior of young people, aged 18-24, and from what ads (television or Internet) affected young people more. The methodology of work will be based on ...