Browsing by Keywords "advertising message"
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The use of humor and jingles in advertising. Strategic followed by advertising companies.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 05-07-2011 -
Attitude of young people aged 18-24 towards advertising media and advertising. TV or Internet?
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 20-06-2012This research aims to investigate whether the ads influence consumer behavior of young people, aged 18-24, and from what ads (television or Internet) affected young people more. The methodology of work will be based on ...