Browsing by Keywords "facebook"
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Facebook as an educational tool and the quality of learning.
T.E.I. of Crete, School of Engineering (STEF), MSc in Informatics and Multimedia
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Publication Date: 04-12-2015In context of this thesis, we are going to design implement and run a complete university course (winter semester) using the Facebook service and we will try to evaluate, through different assessment approaches, the quality ... -
The importance of web presence of a municipality for tourism promotion. The case of Ierapetra.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 06-06-2014The local authorities are the official government representatives of a region. These authorities apart from having administrative goals for tha social and economic development of an area, they also set some goals for the ... -
The Potential of Social Media Marketing as a new dynamic way of promoting products and services online. Study opportunities, practices and applications in on-line campaigns in Greece and abroad. Implement selected practices as part of an advertising campaign.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 17-05-2013Social Media Marketing is a new type of marketing, which is addressed mainly to younger consumers. It combines a variety of different trends of marketing that come from the expansion – development of Internet and Social ... -
University advertising on facebook and developing of promotional animation, using adobe flash for the Department of Commerce & Marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014In recent years it has been observed a change in the way events are spread. Social media contributes to that change of how information flows. The media that displays the greater appeal is none other than facebook. Social ... -
Social media as a car rental companies marketing tool in the prefecture of Heraklion.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-02-01Nowadays, social media has succeeded in gaining its position in modern marketing’s strategic plan, performing much better results than traditional media. The main purpose of this study is to investigate the content of ...