Browsing by Advisor "Mastorakis, George"
Now showing items 1-8 of 8
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Logistics in the super-markets sector in the country of Argolida.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-10-2014It is obvious that we are living in an era where rules in competition are much more different than those in the past. A new interpretative prototype of competition rises, where logistics and the supply chain network more ... -
Supply chain management of fresh fruit and frozen products.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-10-2014The purpose of this study is to evaluate the functioning of the supply chain for fresh vegetables. Specifically, an analysis as to agricultural products and features to be fitted to allow their consumption. Furthermore, ... -
The use of internet as a tool of sports marketing and its significance for the development and maintenance of successful customer relationship.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-10-2014Internet is a global network of networks that spans worldwide. There is no specific definition of what the Internet is simply a term used to describe the connection of all these networks. Each separate network on the ... -
A study of integration of mobile technology and IMS for data exploitation and innovating marketing strategies development.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 31-05-2013This thesis focuses on the study and development of innovative marketing strategies that result from the integration of IMS and new mobile technologies. For this purpose, the thesis uses three basic tools, IMS, mobile ... -
Study and analysis of the effect of interactive marketing in the emotional intelligence of the consumer.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014The object of this diploma thesis is the development and presentation of a consummated approach of e-marketing and specifically the usage of interactive marketing nowadays, as well as its evolution through time. Additionally, ... -
Study of innovative marketing strategies and methods of interactive advertising (interactive marketing) in digital terrestrial television (DVB-T).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The objectives of this project are focused on studying, researching and developing innovative marketing strategies that will arise in the process of transition from analogue to digital video broadcasting television (DVB-T). ... -
Legislative provisions for the protection of greek and furopean consumer.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 10-07-2014The purpose of the present thesis is to illustrate briefly and concisely the existing consumer protection legislation. This legislation is considered based on the possible distinctions regarding it: general and specific ... -
The technological development and innovation of telecommunications in Greece.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-10-2014The purpose of this thesis is to present the technological development and innovation in telecommunications in Greece. Undoubtedly, the development of new technologies offers opportunities for the development, utilisation, ...