Browsing by Advisor "Panagiotakis, Costas"
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T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Publication Date: 21-10-2012Advertisement is one of the most important factors regarding the development of the market nowadays. There is a great variety of means through which advertisements may be presented. In the framework of this study, the most ...